A brand refresh for a New York City institution

Despite the fact that it’s one of NYC’s top tourist destinations with a booming digital business, B&H had never gone through a formal branding exercise. Working closely with 30+ stakeholders, we developed its first brand platform — and subsequent visual and verbal identity — that both honors the company’s distinct heritage and nods towards its future customers. Following the upcoming launch of the new identity, Major will support the translation of the refreshed brand across touch-points.


  • Brand Positioning
  • Tone of Voice
  • Analytics
  • Content Strategy
  • Brand Identity
  • Iconography
  • Print + Packaging
  • Reporting