Charlotte Stone

Charlotte Stone — an inclusive and unapologetically colorful shoe brand — has always had a clear point of view, but lacked the internal codification that would help them creatively execute against it. We partnered with the company to help them crystalize a brand strategy and then brought it to life with a revitalized visual identity, print collateral and packaging, and digital e-commerce experience. Charlotte Stone, which launched in September 2022, invites every person to march to the beat of their own clogs!


Brand Strategy
Brand Identity
Packaging Design

Website Design
Art Direction


Model Photography: Hannah Thornhill