Refining the visual and verbal identity of a tequila brand that stands for fun

In the crowded tequila category — one that is dominated by heritage brands or rowdy partiers — Major Studio helped JAJA position the brand in the market in an ownable way. Working closely with the founding team, we identified a brand positioning, platform, story, and language for JAJA. We updated the existing visual identity, created photography guidelines, and delivered a social media strategy and operational plan.


  • Brand Positioning
  • Brand Platform
  • Brand Voice Guidelines
  • Social Media Strategy
  • Copywriting
  • Photography Guidelines


JAJA Tequila