Refining the visual and verbal identity of a tequila brand that stands for fun
In the crowded tequila category — one that is dominated by heritage brands or rowdy partiers — Major Studio helped JAJA position the brand in the market in an ownable way. Working closely with the founding team, we identified a brand positioning, platform, story, and language for JAJA. We updated the existing visual identity, created photography guidelines, and delivered a social media strategy and operational plan.
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JAJA Tequila |

