Rosy Soil

Rosy Soil came to us with a clear mission: to create a better for plants and better for planet potting soil that is free of peat and synthetics. We partnered with the brand team to develop a brand strategy that simplifies a complicated array of messages, a brand name that denotes a positive outlook, and a visual identity and packaging system that brings the positioning to life.


Brand Strategy
Brand Identity
Art Direction
Packaging Design
As a founder, I'm always looking for true thought partners — Major delivered and then some. They collaborated with Rosy across strategy and design and were an instrumental part of building a brand I am very proud of.
— Chad Massura, Founder

Awards and Features

Muse Creative Awards Gold Winner

Packaging of the World