In the crowded tequila category — one that is dominated by heritage brands or rowdy partiers — Major Studio helped JAJA position the brand in the market in an ownable way. Working closely with the founding team, we identified a brand positioning, platform, story, and language for JAJA. We updated the existing visual identity, created photography guidelines, and delivered a social media strategy and operational plan.


Brand Positioning
Brand Platform
Brand Voice Guidelines
Photography Guidelines
Social Strategy