![](https://major.studio/wp-content/uploads/2021/08/Jaja_Brandbook_Hero.jpg)
JAJA
In the crowded tequila category — one that is dominated by heritage brands or rowdy partiers — Major Studio helped JAJA position the brand in the market in an ownable way. Working closely with the founding team, we identified a brand positioning, platform, story, and language for JAJA. We updated the existing visual identity, created photography guidelines, and delivered a social media strategy and operational plan.
![](https://major.studio/wp-content/uploads/2021/08/JAJA_BottleHero.jpg)
Services
Brand Positioning
Brand Platform
Brand Voice Guidelines
Brand Platform
Brand Voice Guidelines
Copywriting
Photography Guidelines
Social Strategy
Photography Guidelines
Social Strategy
![](https://major.studio/wp-content/uploads/2021/08/JAJA_Holiday.jpg)
![](https://major.studio/wp-content/uploads/2021/08/JAJA_TOV_Pink.jpg)
![](https://major.studio/wp-content/uploads/2021/08/JAJA_inPool-1.jpg)