![](https://major.studio/wp-content/uploads/2023/10/Kaptyn_Hero_5351662.jpg)
Kaptyn
Kaptyn is a transportation company connecting passengers to professional trained drivers in new, electric vehicles. We partnered with the founding team to create a brand for Kaptyn around a newly codified mission: to make every ride matter. Together, we created a brand positioning and strategy, brand architecture, visual identity, and language to bring this ambitious mission to life.
![](https://major.studio/wp-content/uploads/2023/10/KaptynAppRevised-1.jpg)
![](https://major.studio/wp-content/uploads/2023/10/Kaptyn-Car.jpg)
![](https://major.studio/wp-content/uploads/2023/10/Kaptyn-OOH-2.jpg)
Services
Brand Strategy
Brand Architecture
Brand Architecture
Brand Identity
Art Direction
Copywriting
Art Direction
Copywriting
![](https://major.studio/wp-content/uploads/2023/10/KaptynMark.jpg)
![](https://major.studio/wp-content/uploads/2023/10/Kaptyn-Car-with-Woman.jpg)
![](https://major.studio/wp-content/uploads/2023/10/KaptynBrandBook.jpg)