Canadian American Business Council
The Canadian American Business Council is the leading nonprofit, nonpartisan organization dedicated to fostering dialogue between the US and Canada. The CABC came to life in March of 1987, and has been at the forefront of US and Canada relations ever since. We partnered to refresh its brand identity and develop brand-right language to articulate its message. In addition to a new visual identity, we designed and built a new website, complete with curated imagery and fresh copy, as well as brand collateral to ensure a consistent look and feel.
Tone of Voice