Canadian American Business Council

The Canadian American Business Council is the leading nonprofit, nonpartisan organization dedicated to fostering dialogue between the US and Canada. The CABC came to life in March of 1987, and has been at the forefront of US and Canada relations ever since. We partnered to refresh its brand identity and develop brand-right language to articulate its message. In addition to a new visual identity, we designed and built a new website, complete with curated imagery and fresh copy, as well as brand collateral to ensure a consistent look and feel.


Brand Positioning
Tone of Voice
Content Strategy
Brand Identity
Print Design
Art Direction
Major has extraordinarily well developed listening skills. They incorporated our vision in a way we could have never imagined on our own. We enthusiastically recommend them, they are simply top-notch.
— Scotty Greenwood, CEO