Despite the fact that it’s one of NYC’s top tourist destinations with a booming digital business, B&H had never gone through a formal branding exercise. Working closely with 30+ stakeholders, we developed its first brand platform — and subsequent visual and verbal identity — that both honors the company’s distinct heritage and nods towards its future customers. Following the upcoming launch of the new identity, Major will support the translation of the refreshed brand across touch-points.


Brand Positioning
Tone of Voice
Content Strategy
Brand Identity
Print Design
Major is a true partner, ready to roll up their sleeves and understand what makes your business and your brand tick. We have worked with Major on brand strategy and creative development with tremendous results. We'd recommend them in a heartbeat.
— Jeffrey Gerstel, CMO