Incubated at Google, and now living as an independent 501(c)(3) nonprofit, Exponent is on a mission to amplify gender equity efforts at the highest levels of power, influence, and decision making, globally. Major collaborated closely with Exponent’s founder, Rebekah Dopp, and broader team to build its brand strategy and visual identity, craft a narrative, design and launch a website, and create brand-right content and collateral. Most recently, Major has been working closely with Exponent on Gloria Steinem’s Talking Circles. All four Major partners sit on the Exponent Council.


Brand Strategy
Brand Identity
Print Design
Art Direction
Social Media
We couldn't have imagined a better partner for our global gender equity initiative than this brilliant team led by four outstanding women.
— Rebekah Dopp, Founder of Exponent


Photography: Ro Agents-Juska