XOV Cookies

XOV Cookies is a gluten-free cookie company that came to us looking for support in bringing its rich backstory to life across touchpoints.

Working together on naming, visual identity, packaging, digital, art direction and photography, we helped to build a brand that positions its products not just as gluten- and dairy-free, but as delicious indulgences worthy of competing with the entire dessert aisle.


Brand Identity
Packaging Design
Art Direction
Social Strategy

Awards and Features

Muse Creative Awards Platinum Winner 2022

The Brand Identity

Packaging of the World

Brand New Friday Likes



Packaging Photography: Chelsea Kyle

Lifestyle Photography: Carl Ostberg

Designer: Coraline Loos