DESIGN FOR A START-UP REVOLUTIONIZING BABY NUTRITION

Infant formula has long been a stagnant and stigmatized category. ByHeart didn’t want to just launch a new formula; it set out to revolutionize infant nutrition. With the acquisition of a manufacturing facility, and an ongoing 30-site US clinical trial, the brand is becoming the 4th fully integrated, US based, FDA registered infant nutrition company in the world. ByHeart brought Major Studio in to develop its teaser site, packaging, and support across copy development, art direction, and creation of its social world. Working closely with stakeholders, Major created an informative and intimate experience to welcome the brand to the world.

Services

  • Packaging
  • Website
  • Copywriting
  • Art Direction

Client

ByHeart

Credits

Can photography by Byheart